We have to differentiate the two fundamental parts of the issue of Kony 2012. The actual campaign, which is what we are disputing, and the conflict in central Africa. We can all agree that the conflict is bad and it needs to be resolved, there is no question about it, but there is debating, on the campaign which aims to help end the conflict.
Everything must be questioned, to be able to find a neutral and unbiased opinion on a topic, and to not be brainwashed into doing anything or be too cynical to believe in anything.
The Kony 2012 campaign is great because it aims to help innocent children have proper lives and not get abducted by anyone, and be forced to become child soldiers or become sex slaves. It aims to spread awareness of this conflict so that there is enough support, for the government of several nations to be the active voice of its people in taking action against this inhumane act. All democratic nations have several parties that compete to gain the majority of the people´s vote, so that they can represent the people. The leader of a democratic nation would have to help take action against this conflict if the people demanded this, in large quantities and in an organized and diplomatic manor.
This campaign aims to end the conflict and bring peace to the people of central Africa. It aims to improve the living conditions of the people of this region and it does so, by giving the people of every nation the power to do so. Which for the first time in history, or one of the first times in history, brings the war to the people, so people can help people.
The government is a key element of a nation but the people have the power to choose and the power to change the government, through majority votes and diplomacy. In other cases violence has to be used, and again in this case the people are in charge of their own fate.
The campaign not only helps to end the conflict, but it puts the responsibility in the hands of the people, making them the key functionaries that end the war. It is endorsing the ‘people for people’ mentality. This is again one of the prime components of the propaganda that they use; they give confidence and give the people a sense of complete power, which has only been done very rarely in the past. This campaign does this, by using the word “you” many times in its propaganda, giving a sense of familiarity and importance to every individual who sees it.
What we must not forget is to also judge the campaign in a critical manor. If not we will fall into a propaganda made fantasy of what the organization and their actions are. Everything must be questioned.
The propaganda gives many opinions, and presents hyperboles as facts in many cases, causing an effect of immensity, which doesn´t exist. It gives incomplete facts, such as the number of child soldiers that Joseph Kony has. It does not present the present population, but it presents the total population of children that have become child soldiers ever since these atrocities started. This in itself must be questioned as this implies that the organization, “Invisible Children” has been manipulating the data and statistics that they put forward, which again can be used to question their ethics and true purpose.
The doubting of their true purpose can be supported by the lack of transparency that the organization displays when the issue of independent audits is raised. This makes any critical and self-learning person think what could the organization be hiding. Their constant use of Gavin and the subliminal comparison with Jacob, produces an internal familiarity with the observer, as it introduces compassion and the innocence of a young toddler, which in a way can be interpreted as pathetic fallacy. Using Gavin is an excellent manipulation of people’s feelings, which in turn is a great resource for propaganda. This makes you think about if this kind of manipulation is appropriate for a product which takes the form of a cause and which of such a serious issue.
In conclusion, the Kony 2012 campaign is great because it raises awareness, and contributes to the people, by allowing the people to the principal figure of action, but it´s lack of transparency, and its data manipulation and distortion is, a serious issue that raises in itself more doubt than awareness. The campaign uses a revolutionary way of propaganda, and dispersion of their information, by making the citizens of the nations the main form of propaganda, and management. Their support is the base and it is built on the community, and its unity, which in turn feeds the viral spread of its aims.